With both long and short positions, the fund can potentially earn profits in both bull and bear markets. This concept of trying to make gains regardless of market conditions is also referred to as absolute return investing strategy, or hedging. Generally, investment managers aim to choose undervalued stocks to buy and overvalued stocks to short. Over the long term, the portfolio can profit if the undervalued stocks increase and the overvalued stocks decline. One example of a fund using a long-short equity strategy can be found with BlackRock, which offers a long-short equity fund called The BlackRock Global Long/Short Equity Fund. The firm uses traditional fundamental analysis to buy and short equities in developed markets. (Read more about BlackRock and other examples of long-short strategies below.)

How a Long-Short Equity Strategy Works 

The long-short strategy originated in hedge funds and is now also used with managing mutual funds. It is less common among individual traders. Let’s look at a few examples of how the strategy works.  For example, BlackRock offers a long-short equity fund called The BlackRock Global Long/Short Equity Fund that uses traditional fundamental analysis to pick long and short positions in global equities. The fund aims to minimize volatility with diversification. It also aims to minimize net exposure to the market by using various hedging strategies that focus on sectors, geographies, and market neutrality.  Another example is the Guggenheim Long Short Equity fund, like many hedge funds this fund uses leverage to amplify returns. It invests with long and short positions in several sectors, including utilities, financials, consumers, and real estate. 

What It Means for Individual Investors

A long-short equity strategy has several pros and cons to consider. Balancing long and short strategies can help investors develop a portfolio that is less correlated with market movements. So, they have the opportunity to earn gains that beat the broader market.  However, while this investing strategy can help minimize risk, it cannot eliminate all risk.  Individual investors considering long-short equity funds should consider their fees, which tend to be higher than an average mutual fund. Higher fees, of course, can affect your profits. For example, the Guggenheim Long Short Equity fund charges a gross expense ratio of 1.75%, compared to an average of about 0.54% for the mutual fund industry, according to Vanguard (which did not include its own funds). The higher expense ratio with many long-short funds is due in part to the higher costs from leveraging, shorting, and more frequent trading in the funds.  Finally, experienced individual investors can also try their own form of a long-short strategy by using pairs trading, although keep in mind that this is an advanced trading strategy. Pairs trading is the practice of going long and short a stock in the same industry or sector. That way, a market drop would affect both positions.