It’s also called Cyber Monday 2 because it’s the second-biggest day for online holiday shopping. Cyber Monday is the first Monday after Thanksgiving, and it’s the busiest online shopping day of the year.
What Is Green Monday?
Like Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, Green Monday is not an official holiday. Rather, it is a day when online sales are promoted because historically it was a day when many people realized they were running out of time to get items shipped to their homes by Christmas. The popularity of online holiday shopping should come as no surprise. Half of all online shoppers say that free shipping was the most important deciding factor in making an online purchase. In fact, even while in-store, many consumers choose an online experience: 45% of Americans use their cell phones in a store to search for a better price online, while another 12% use their phones to pay for an item while in a store. In past years, Green Monday has become less prominent as retailers increasingly offer quicker shipping times.
How Green Monday Got Its Name
In 2007, eBay reported that its busiest day was the second Monday in December. At that time, that was the last day shoppers could order gifts and receive them by Christmas. eBay christened it Green Monday for two reasons. First, green meant revenue for the company. Second, eBay markets online shopping as more environmentally friendly or greener than driving from store to store.
Green Monday Sales History Chart
The last actual recorded statistic for Green Monday online retail sales was in 2016. Here’s how sales played out up to that point. Some stores black out their price matching policy during Black Friday and Cyber Monday, but quietly reinstate it for Green Monday. Ask if retailers will price match before choosing where to purchase Green Monday deals. Green Monday is a great time to look for free Christmas shipping promotions. Retailers know you need to get it shipped in time for the holiday, and may offer free, speedy shipping.
